From Generalist to Specialist: Embrace Your Niche and Maximize Your Impact
Do you have a graduate degree, license, or certification? Has it helped you get clients? If not, perhaps it’s because you don’t have a distinct niche.Many people select a target market when launching a business but avoid designating a smaller niche. A target market...
A Proven Strategy for Social Media
Are you on social media … but no one’s biting?Many coaches and consultants mistakenly believe that simply showing up and sharing content will bring clients.That’s only part of the equation. Sales is more than posting and ghosting. It’s about positioning yourself as...
Unlocking Growth: Understanding the Types of Strategy in Your Practice
When it comes to building a thriving health and wellness practice, strategy isn’t just a buzzword—it’s a necessity. However, many practice owners and professionals find themselves tangled in the confusion between brand strategy, business strategy, and marketing...
Just One Small Shift
What If You Were Just One Small Shift…In Focus, Away From Vastly Improved Results from Your Business?It’s only a small shift, I promise, but an important one as we’re all a bit conditioned when it comes to [resisting] …what often gets called - change. We’ll come back...
Unlocking the Power of HighLevel for Your Business
Every day, businesses constantly seek tools to enhance their operations, connect with clients, and boost their revenues. If you run a health and wellness business, then you know how hectic things can get. Between managing your appointments, keeping up with clients,...
The 90-Day Marketing Campaign Blueprint
Recently a client asked for a marketing campaign and asked how long a campaign should last. I replied with 90 days to his surprise. Here's the thing - after running campaigns for the past decade, I've found that 90 days hits the sweet spot. It's long enough to see...
From The Book: Creating The Perfect Design Brief
For many, design has long been considered an afterthought—a decorative layer applied at the end of a project to make things look good. But for me, Creating the Perfect Design Brief by Peter L. Phillips was the book that changed everything. It introduced me to the idea...
Getting Started with CapCut
A Simple Guide Video editing used to mean spending serious cash on software, but that's changing. Last month, I delivered a promotional video to a client who was blown away by the quality. "This is fantastic—you must be using Adobe Premiere or Final Cut Pro, right?"...
Marketing & Social Media Planning (2025 Q2 Events)
Explore the health and wellness related “month of”, “week of”, & “day of” events for Q2 in this curated list from National Day Calendar
Marketing & Social Media Planning (2025 Q1)
The following is a curated list of nationally recognized months, weeks, and days to aid you in the development and planning of your social media and/or marketing campaigns. If you are looking for a more detailed list with information about each of the recognized...
