Dear Santou, I was recently diagnosed with cancer, and I'm struggling to come to terms with it. I’m 42 and have a loving husband and an eight your old child. The diagnosis has turned my world upside down, and I feel overwhelmed by fear and uncertainty – not only for...
Dear Santou, My 12-year-old daughter spends almost all her free time on her phone or tablet, playing games and chatting with friends. I feel like we're losing our connection because she rarely wants to engage in family activities or even talk to us. On multiple...
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Measuring success, whether at the workplace or at home, can help you figure out if you’re heading in the right direction or if you should turn back and try a different approach. It’s also an indicator of whether you’re reaching your short- and long-term goals. Then,...
This issue we're going to build on the topic started by this issue From the Book article and help you apply the principles of StoryBranding™ to your brand. The following will help you in creating a compelling narrative that resonates with your audience. Step 1:...
Transforming Brands through the Power of Story In the fast-evolving world of marketing, establishing a powerful and memorable brand has become more challenging than ever. Enter "StoryBranding 2.0," a revolutionary approach by Jim Signorelli that leverages the timeless...
5 Ways to Set Achievable Goals Expectations in the workplace aren't about micromanaging; it's about keeping employees and management aligned towards the common goal. When employee expectations aren't clearly communicated or understood, businesses can experience a...
Personalize the Message: Generic requests tend to fall flat. Instead, tailor your ask to each individual. Mention specifics about their experience with your brand or product. For instance, if they’ve been a loyal client, acknowledge that. Make It Easy: Busy people...
Event Marketing Strategies to Grow Your Patient Base As a healthcare professional, acquiring new patients and nurturing lasting relationships should be top priorities for growing your practice. While digital marketing tactics are essential, participating in local...
How to Use Patient Testimonials to Grow Your Practice As a healthcare or wellness practitioner, you're well aware of the importance of building trust and credibility with potential patients. With so many options out there, it's crucial to differentiate your practice...
How to Boost Patient Loyalty The reason why prices are baffling is because it deals with psychology rather than economics. The mind decides rather than nature, and since human beings are rather fickle, they tend to make decisions based on preconceived notions instead...
Perfect Your Active Listening Skills Communication is an important aspect of all relationships, including those that occur between businesses and their customers. While many people dealing with customers can communicate acceptably, exceptional communication is...
Indoor air quality (IAQ) is a critical aspect of your workplace, but you may overlook its importance. Your business's indoor air likely holds contaminants like carbon dioxide, volatile organic compounds (VOCs), dust, and mold. Some of these are naturally derived....
The Untapped Potential of AI in Healthcare Management Artificial Intelligence (AI), particularly through tools like the paid subscription of ChatGPT, is revolutionizing not only clinical healthcare through diagnostic aids and patient management but also non-clinical...
When hiring people to work with you, your employees must feel supported as they carry out their jobs. A happy, healthy, supported workforce will be more like to stay in their job long term and be able to motivate and inspire themselves and those around them. Employees...
An in depth look at the branding archetype of the HERO
Marketing & Social Media Planning The following is a list of nationally recognized months, weeks, and days to aid you in the development and planning of your social media and/or marketing campaigns. The following lists are not fully comprehensive, if you are...
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We're going to delve into your patient/target audience and the patient experience in this issue. We've crafted worksheets for each of these. If you want to work on the patient/target audience, it's just below this introduction. If you're more interested in the...
Sub Archetypes: Angel Guardian Healer Samaritan Strengths: Altruism Compassion Patience Empathy Challenges: Fear of instability Over-compromise leading to loss of balance Inability to say no Examples: Mother Nature George Bailey (It's a Wonderful Life) Robin Williams...
On the way to becoming the professional practitioner you are, you learned many things, but the one thing that most schools should have taught was how to run and grow your practice. That is where we want to help with education and actionable articles from industry professionals.
Strategy, Standards, Culture
Direct Mail, Social Media
AR, AP, Taxes, Budgeting
Succession, Structure, Wills
Leadership, Self-care
Retention, Acquisition
Benefits, Hiring, Culture
SOPs, Facilities, Processes
Computers, AI, Mobile
INSIDE
