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2024 Q4 Issue Now Available
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Driving Continuous Employee Growth: Key Leadership Strategies
In today's fast-paced business world, being a leader means more than just overseeing daily operations. You're responsible for nurturing talent, sparking innovation, and building a team that's always learning and evolving. How do you achieve this? By focusing on...
24-Q4 Letter from the Editor
Dear Readers, As we close out the final issue of 2024, I find myself reflecting deeply. This issue has been particularly challenging to bring to completion—not because of the content or layout, but because life has thrown a few extra curveballs my way. Many of you may...
Marketing & Social Media Planning (2025 Q1)
The following is a curated list of nationally recognized months, weeks, and days to aid you in the development and planning of your social media and/or marketing campaigns. If you are looking for a more detailed list with information about each of the recognized...
Transforming Patient Care: The Power of Service Design & Branding
The health and wellness industry is highly competitive, where differentiation is essential to success. While branding plays a key role in defining who you are as a practice, it must extend far beyond logos and taglines. To truly stand out, integrating service...
Step-By-Step to Branding Your Practice: Using Your Brand Story
In the last issue we worked through the process of developing your brand story. In this issue we'll go through what to do with you brand story now that you've written it. Congratulations! You’ve completed one of the most important tasks in defining your...
Start With Why: Inspiring Leadership for Lasting Success
Simon Sinek’s Start With Why offers a powerful framework for understanding how great leaders inspire action and loyalty. At the core of his philosophy is The Golden Circle, which emphasizes starting with WHY—the purpose or cause behind what you do—before moving to HOW...
Mastering Year-End Prep: A Stress-Free Guide for Small Business Owners
As the end of the year approaches, many small business owners feel the crunch of year-end preparations. Staying organized and proactive throughout the year is great – but not always achievable. You can take the time now to not only sets yourself up for tax season...
Top 5 Content Writing Tips to Boost Online Engagement
Content writing is an essential part of curating an online brand and developing a strong presence. Exceptional copy writing can make you stand out from your competition and encourage audience interactions. Perceived Value Versus Actual Value Whether you're a fresh...
Branding Archetypes: The Explorer
The EXPLORER archetype embodies freedom, discovery, and a desire to break boundaries. Brands that align with the EXPLORER archetype position themselves as enablers of adventure and personal growth, encouraging customers to chart their own paths and embrace the...
Resilient Leadership: Turning Setbacks into Innovation Opportunities
As a leader, resilience is crucial. You're constantly facing new challenges, and the way you respond can determine whether your business falters or thrives. However, resilience isn't just about getting through tough times - it's about turning challenges into...
Business Receipts: Who, What, Why and Where
Remember in the old days when we kept our business receipts piles of them in folders, shoeboxes, desk drawers, wallets…if you were like me, they were rather scattered. When I needed to submit an expense report or pull together my tax back-up, it often took days. Enter...
AI in Marketing Strategies: Opportunities and Challenges
Marketing is all about innovation. It is an industry in constant change due to emerging technologies and new trends, and the reality which most marketers learn to face the hard way is that a strategy which brought you results a year ago might not bring you results...
Coping with a Cancer Diagnosis
Dear Santou, I was recently diagnosed with cancer, and I'm struggling to come to terms with it. I’m 42 and have a loving husband and an eight your old child. The diagnosis has turned my world upside down, and I feel overwhelmed by fear and uncertainty – not only for...
Struggling to Connect with a Screen-Obsessed Teen
Dear Santou, My 12-year-old daughter spends almost all her free time on her phone or tablet, playing games and chatting with friends. I feel like we're losing our connection because she rarely wants to engage in family activities or even talk to us. On multiple...
2024 Q3 Issue Now Available
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5 Tips to Measure Success
Measuring success, whether at the workplace or at home, can help you figure out if you’re heading in the right direction or if you should turn back and try a different approach. It’s also an indicator of whether you’re reaching your short- and long-term goals. Then,...
Step-by-Step To Branding Your Practice
This issue we're going to build on the topic started by this issue From the Book article and help you apply the principles of StoryBranding™ to your brand. The following will help you in creating a compelling narrative that resonates with your audience. Step 1:...
From The Book: StoryBranding
Transforming Brands through the Power of Story In the fast-evolving world of marketing, establishing a powerful and memorable brand has become more challenging than ever. Enter "StoryBranding 2.0," a revolutionary approach by Jim Signorelli that leverages the timeless...
Employee Expectations
5 Ways to Set Achievable Goals Expectations in the workplace aren't about micromanaging; it's about keeping employees and management aligned towards the common goal. When employee expectations aren't clearly communicated or understood, businesses can experience a...
