Coping with a Cancer Diagnosis

Dear Santou, I was recently diagnosed with cancer, and I’m struggling to come to terms with it. I’m 42 and have a loving husband and an eight your old child. The diagnosis has turned my world upside down, and I feel overwhelmed by fear and uncertainty – not only...

Struggling to Connect with a Screen-Obsessed Teen

Dear Santou, My 12-year-old daughter spends almost all her free time on her phone or tablet, playing games and chatting with friends. I feel like we’re losing our connection because she rarely wants to engage in family activities or even talk to us. On multiple...
2024 Q3 Issue Now Available

2024 Q3 Issue Now Available

Read on site: How AI Enhances Non-clinical Tasks in Pediatric Healthcare Practices How to Build Morale In The Office Do You Know… How Indoor Air Quality Impacts Your Business The Power of Listening in Business Healthcare Retention Strategies Harnessing Social Proof...
5 Tips to Measure Success

5 Tips to Measure Success

Measuring success, whether at the workplace or at home, can help you figure out if you’re heading in the right direction or if you should turn back and try a different approach. It’s also an indicator of whether you’re reaching your short- and long-term goals. Then,...
Step-by-Step To Branding Your Practice

Step-by-Step To Branding Your Practice

This issue we’re going to build on the topic started by this issue From the Book article and help you apply the principles of StoryBranding™ to your brand. The following will help you in creating a compelling narrative that resonates with your audience. Step 1:...
From The Book: StoryBranding

From The Book: StoryBranding

Transforming Brands through the Power of Story In the fast-evolving world of marketing, establishing a powerful and memorable brand has become more challenging than ever. Enter “StoryBranding 2.0,” a revolutionary approach by Jim Signorelli that leverages...
Employee Expectations

Employee Expectations

5 Ways to Set Achievable Goals Expectations in the workplace aren’t about micromanaging; it’s about keeping employees and management aligned towards the common goal. When employee expectations aren’t clearly communicated or understood, businesses can...
Community Outreach

Community Outreach

Event Marketing Strategies to Grow Your Patient Base As a healthcare professional, acquiring new patients and nurturing lasting relationships should be top priorities for growing your practice. While digital marketing tactics are essential, participating in local...
Harnessing Social Proof

Harnessing Social Proof

How to Use Patient Testimonials to Grow Your Practice As a healthcare or wellness practitioner, you’re well aware of the importance of building trust and credibility with potential patients. With so many options out there, it’s crucial to differentiate...
Healthcare Retention Strategies

Healthcare Retention Strategies

How to Boost Patient Loyalty The reason why prices are baffling is because it deals with psychology rather than economics. The mind decides rather than nature, and since human beings are rather fickle, they tend to make decisions based on preconceived notions instead...
The Power of Listening in Business

The Power of Listening in Business

Perfect Your Active Listening Skills Communication is an important aspect of all relationships, including those that occur between businesses and their customers. While many people dealing with customers can communicate acceptably, exceptional communication is...

LEARN FROM INDUSTRY PROFESSIONALS

On the way to becoming the professional practitioner you are, you learned many things, but the one thing that most schools should have taught was how to run and grow your practice. That is where we want to help with education and actionable articles from industry professionals.

Branding

Strategy, Standards, Culture

Marketing

Direct Mail, Social Media

Finance

AR, AP, Taxes, Budgeting

Legal

Succession, Structure, Wills

Development

Leadership, Self-care

Patients

Retention, Acquisition

Personnel

Benefits, Hiring, Culture

Operations

SOPs, Facilities, Processes

Technology

Computers, AI, Mobile

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