Exercise:

Things to remember:

Vision – the shared picture of mission success, the view of what achieving your brand/practice mission would look like over the next 5 to 20 years. Offers guidance and places markers in the ground for what the brand aims to achieve.

Mission – what the brand is committed to in order to arrive at the version of the future described in the Vision. These are the action steps you are going to take to get to your vision. Commitments relate to the day-to-day operations & are typically related to or made to the patients you serve.

Practice Obituary

Uncovering your vision

..Take 20 minutes and write an obituary for your practice. Imagine your practice is “dead” 25 years from now. You are in charge of writing the obituary. What did the practice accomplish? How was it viewed by its patients? What great things did the practice do? Did it change the world? Did it leave the world a better place? What impact did it make? Go big. You have NO limitations. This is your opportunity to envision just what you want the practice to be.

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Once you are done writing out the obituary, answer the following: What do you need to do to make it a reality?

As “unattainable” as anything you wrote may feel at this moment, it is probably attainable with the right planning, action steps, and follow-through. So, take the time and work out those benchmarks. If you get stuck, reach out for help. Ensure they understand your vision and where you want your practice to go.

Download the worksheet.