Branding Archetypes: The Explorer

Branding Archetypes: The Explorer

The EXPLORER archetype embodies freedom, discovery, and a desire to break boundaries. Brands that align with the EXPLORER archetype position themselves as enablers of adventure and personal growth, encouraging customers to chart their own paths and embrace the...
Step-by-Step To Branding Your Practice

Step-by-Step To Branding Your Practice

This issue we’re going to build on the topic started by this issue From the Book article and help you apply the principles of StoryBranding™ to your brand. The following will help you in creating a compelling narrative that resonates with your audience. Step 1:...
From The Book: StoryBranding

From The Book: StoryBranding

Transforming Brands through the Power of Story In the fast-evolving world of marketing, establishing a powerful and memorable brand has become more challenging than ever. Enter “StoryBranding 2.0,” a revolutionary approach by Jim Signorelli that leverages...
The Power of Listening in Business

The Power of Listening in Business

Perfect Your Active Listening Skills Communication is an important aspect of all relationships, including those that occur between businesses and their customers. While many people dealing with customers can communicate acceptably, exceptional communication is...
Step-by-Step To Branding Your Practice

Step-by-Step To Branding Your Practice

We’re going to delve into your patient/target audience and the patient experience in this issue. We’ve crafted worksheets for each of these.  If you want to work on the patient/target audience, it’s just below this introduction.  If you’re more...

LEARN FROM INDUSTRY PROFESSIONALS

On the way to becoming the professional practitioner you are, you learned many things, but the one thing that most schools should have taught was how to run and grow your practice. That is where we want to help with education and actionable articles from industry professionals.

Branding

Strategy, Standards, Culture

Marketing

Direct Mail, Social Media

Finance

AR, AP, Taxes, Budgeting

Legal

Succession, Structure, Wills

Development

Leadership, Self-care

Patients

Retention, Acquisition

Personnel

Benefits, Hiring, Culture

Operations

SOPs, Facilities, Processes

Technology

Computers, AI, Mobile

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