by Alice Pettey | Aug 10, 2024 | Branding, Marketing
This issue we’re going to build on the topic started by this issue From the Book article and help you apply the principles of StoryBranding™ to your brand. The following will help you in creating a compelling narrative that resonates with your audience. Step 1:...
by Staff Writer | Aug 10, 2024 | Branding
Transforming Brands through the Power of Story In the fast-evolving world of marketing, establishing a powerful and memorable brand has become more challenging than ever. Enter “StoryBranding 2.0,” a revolutionary approach by Jim Signorelli that leverages...
by Stacy | Aug 9, 2024 | Culture, Development, Personnel
Perfect Your Active Listening Skills Communication is an important aspect of all relationships, including those that occur between businesses and their customers. While many people dealing with customers can communicate acceptably, exceptional communication is...
by Staff Writer | Aug 8, 2024 | Branding
Sub Archetypes: Athlete Liberator Rescuer Warrior Strengths: Self-sacrifice Redemption Transformation Faith Strength Courage Stamina Challenges: Arrogance Temptation of power Delusions of grandeur Examples: Odysseus Hercules Luke Skywalker (Star Wars) Bilbo Baggins...
by Alice Pettey | Apr 6, 2024 | Branding
We’re going to delve into your patient/target audience and the patient experience in this issue. We’ve crafted worksheets for each of these. If you want to work on the patient/target audience, it’s just below this introduction. If you’re more...
by Staff Writer | Apr 6, 2024 | Branding
Sub Archetypes: Angel Guardian Healer Samaritan Strengths: Altruism Compassion Patience Empathy Challenges: Fear of instability Over-compromise leading to loss of balance Inability to say no Examples: Mother Nature George Bailey (It’s a Wonderful Life) Robin...
by Alice Pettey | Apr 6, 2024 | Branding
In today’s healthcare landscape, where numerous providers offer comparable services, standing out is not just an option—it’s a necessity for survival and growth. The challenge of differentiating oneself in this competitive space can seem daunting. However,...
by Alice Pettey | Apr 6, 2024 | Branding
In an era where healthcare is rapidly evolving into a consumer-centric industry, the power of branding has become more influential than ever before. Gone are the days when healthcare choices were made solely based on proximity or basic service offerings. Today,...
by Staff Writer | Jan 1, 2024 | Branding
Can you share examples of branding projects you’ve completed for health and wellness clients? What do you understand about the health and wellness industry that sets you apart? How do you approach developing a brand strategy for a new client? Can you walk us...
by Alice Pettey | Jan 1, 2024 | Branding
Should You Hire A Branding Agency? Building a successful health and wellness practice demands more than just expertise in providing top-notch services. It requires a well-defined brand identity that resonates with your target audience. While some healthcare...
by Alice Murray | Jan 1, 2024 | Branding, Marketing
The Nose Knows Scent Marketing What’s that smell? Your nose picks up the scent, and your brain identifies it. But the processing doesn’t stop there. A scent is on a direct path to the left side of the human brain, where emotions and memories are stored. As...
by Alice Pettey | Jan 1, 2024 | Branding
Step-by-Step to branding your practice I gave you a lot to do last time. Research is a massive undertaking. It is necessary, as you have discovered. When you start looking into your practice’s current position and reputation, crossing that with a competitive...
