by Staff Writer | Feb 24, 2025 | Branding
An in depth look at the... DREAMER Sub Archetypes: Visionary Idealist Romantic Mystic Strengths: Imagination & Creativity Inspiration & Vision Innovation & Originality Challenges: Lack of Practicality Easily Distracted Overly Idealistic Examples: Disney –...
by Alice Pettey | Feb 23, 2025 | Branding, Marketing, Operations
When it comes to building a thriving health and wellness practice, strategy isn’t just a buzzword—it’s a necessity. However, many practice owners and professionals find themselves tangled in the confusion between brand strategy, business strategy, and marketing...
by Alice Pettey | Feb 23, 2025 | Branding, Marketing
For many, design has long been considered an afterthought—a decorative layer applied at the end of a project to make things look good. But for me, Creating the Perfect Design Brief by Peter L. Phillips was the book that changed everything. It introduced me to the idea...
by Darla Ridilla | Feb 23, 2025 | Culture, Operations, Personnel
In today’s fast-paced and often high-pressure work environments, the quality of our relationships at work is more than just a “nice-to-have.” It directly influences trust, collaboration, and productivity. When we nurture and sustain healthy workplace dynamics, we...
by Alice Pettey | Feb 22, 2025 | Branding
Having a clear, well-documented brand strategy is essential for standing out in a crowded market. A brand—the entire experience, perception, and trust that a business builds with its audience. It’s how people feel when they interact with your practice, whether in...
by Alice Pettey | Dec 29, 2024 | Branding
The health and wellness industry is highly competitive, where differentiation is essential to success. While branding plays a key role in defining who you are as a practice, it must extend far beyond logos and taglines. To truly stand out, integrating service...
by Alice Pettey | Dec 29, 2024 | Branding
In the last issue we worked through the process of developing your brand story. In this issue we’ll go through what to do with you brand story now that you’ve written it. Congratulations! You’ve completed one of the most important tasks in defining your...
by Alice Pettey | Dec 29, 2024 | Branding
The EXPLORER archetype embodies freedom, discovery, and a desire to break boundaries. Brands that align with the EXPLORER archetype position themselves as enablers of adventure and personal growth, encouraging customers to chart their own paths and embrace the...
by Alice Pettey | Aug 10, 2024 | Branding, Marketing
This issue we’re going to build on the topic started by this issue From the Book article and help you apply the principles of StoryBranding™ to your brand. The following will help you in creating a compelling narrative that resonates with your audience. Step 1:...
by Staff Writer | Aug 10, 2024 | Branding
Transforming Brands through the Power of Story In the fast-evolving world of marketing, establishing a powerful and memorable brand has become more challenging than ever. Enter “StoryBranding 2.0,” a revolutionary approach by Jim Signorelli that leverages...
by Stacy | Aug 9, 2024 | Culture, Development, Personnel
Perfect Your Active Listening Skills Communication is an important aspect of all relationships, including those that occur between businesses and their customers. While many people dealing with customers can communicate acceptably, exceptional communication is...
by Staff Writer | Aug 8, 2024 | Branding
Sub Archetypes: Athlete Liberator Rescuer Warrior Strengths: Self-sacrifice Redemption Transformation Faith Strength Courage Stamina Challenges: Arrogance Temptation of power Delusions of grandeur Examples: Odysseus Hercules Luke Skywalker (Star Wars) Bilbo Baggins...
