Step-by-Step To Branding Your Practice

by | Branding

We’re going to delve into your patient/target audience and the patient experience in this issue.

We’ve crafted worksheets for each of these.  If you want to work on the patient/target audience, it’s just below this introduction.  If you’re more interested in the patient experience – click here – to jump to that section of the page.

Patients/Target Audience:

CULTIVATING MEANINGFUL CONNECTIONS Were going to start with defining our base patient. Their demographics and psychographics. For this exercise, I want you to select one patient who represents the type of patient you would like to have more of.

With this person in mind, answer the following...

Revise and refine the information as necessary to complete the persona worksheet available at https://tiny1.org/persona.

Understanding your target audience is paramount in crafting tailored strategies and engaging with your patients in meaningful ways.

Name
This field is for validation purposes and should be left unchanged.

The patient experience worksheet begins here:

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Alice Pettey

Alice Pettey

Alice Pettey is the Editor of Differentiate Magazine and the founder of Neurotic Dog Studios, a branding agency focused on the health and wellness industry. She can be reached at editor@diffmag.net.
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LEARN FROM INDUSTRY PROFESSIONALS

On the way to becoming the professional practitioner you are, you learned many things, but the one thing that most schools should have taught was how to run and grow your practice. That is where we want to help with education and actionable articles from industry professionals.

Branding

Strategy, Standards, Culture

Marketing

Direct Mail, Social Media

Finance

AR, AP, Taxes, Budgeting

Legal

Succession, Structure, Wills

Development

Leadership, Self-care

Patients

Retention, Acquisition

Personnel

Benefits, Hiring, Culture

Operations

SOPs, Facilities, Processes

Technology

Computers, AI, Mobile

INSIDE