by Nancy Zare, Ph.D. | Feb 24, 2025 | Marketing
Do you have a graduate degree, license, or certification? Has it helped you get clients? If not, perhaps it’s because you don’t have a distinct niche. Many people select a target market when launching a business but avoid designating a smaller niche. A target market...
by Nancy Zare, Ph.D. | Feb 24, 2025 | Marketing
Are you on social media … but no one’s biting? Many coaches and consultants mistakenly believe that simply showing up and sharing content will bring clients. That’s only part of the equation. Sales is more than posting and ghosting. It’s about positioning yourself as...
by Alice Pettey | Feb 23, 2025 | Branding, Marketing, Operations
When it comes to building a thriving health and wellness practice, strategy isn’t just a buzzword—it’s a necessity. However, many practice owners and professionals find themselves tangled in the confusion between brand strategy, business strategy, and marketing...
by Mark Layder | Feb 23, 2025 | Marketing, Operations
What If You Were Just One Small Shift…In Focus, Away From Vastly Improved Results from Your Business? It’s only a small shift, I promise, but an important one as we’re all a bit conditioned when it comes to [resisting] …what often gets called – change. We’ll...
by Timileyin Olusegun | Feb 23, 2025 | Marketing, Technology
Every day, businesses constantly seek tools to enhance their operations, connect with clients, and boost their revenues. If you run a health and wellness business, then you know how hectic things can get. Between managing your appointments, keeping up with clients,...
by Natasha Ahmed | Feb 23, 2025 | Marketing
Recently a client asked for a marketing campaign and asked how long a campaign should last. I replied with 90 days to his surprise. Here’s the thing – after running campaigns for the past decade, I’ve found that 90 days hits the sweet spot....
by Alice Pettey | Feb 23, 2025 | Branding, Marketing
For many, design has long been considered an afterthought—a decorative layer applied at the end of a project to make things look good. But for me, Creating the Perfect Design Brief by Peter L. Phillips was the book that changed everything. It introduced me to the idea...
by Helen Maur | Feb 22, 2025 | Marketing, Technology
A Simple Guide Video editing used to mean spending serious cash on software, but that’s changing. Last month, I delivered a promotional video to a client who was blown away by the quality. “This is fantastic—you must be using Adobe Premiere or Final Cut... by Staff Writer | Feb 21, 2025 | Marketing
Health & Wellness Focused Month/Week/Day The following is a curated list of health and wellness related designated “Month of…” “Week of…” & “Day of… ” recognized events. This list was taken from... by Alice Pettey | Dec 29, 2024 | Marketing
The following is a curated list of nationally recognized months, weeks, and days to aid you in the development and planning of your social media and/or marketing campaigns. If you are looking for a more detailed list with information about each of the recognized...
by Lexi Smith | Dec 29, 2024 | Marketing
Content writing is an essential part of curating an online brand and developing a strong presence. Exceptional copy writing can make you stand out from your competition and encourage audience interactions. Perceived Value Versus Actual Value Whether you’re a...
by Alice Pettey | Aug 10, 2024 | Branding, Marketing
This issue we’re going to build on the topic started by this issue From the Book article and help you apply the principles of StoryBranding™ to your brand. The following will help you in creating a compelling narrative that resonates with your audience. Step 1:...
