by Alice Pettey | Aug 10, 2024 | Branding, Marketing
This issue we’re going to build on the topic started by this issue From the Book article and help you apply the principles of StoryBranding™ to your brand. The following will help you in creating a compelling narrative that resonates with your audience. Step 1:...
by Ted Moreno | Aug 10, 2024 | Marketing, Personnel
5 Ways to Set Achievable Goals Expectations in the workplace aren’t about micromanaging; it’s about keeping employees and management aligned towards the common goal. When employee expectations aren’t clearly communicated or understood, businesses can... by Staff Writer | Aug 10, 2024 | Marketing, Patient Relations
Personalize the Message: Generic requests tend to fall flat. Instead, tailor your ask to each individual. Mention specifics about their experience with your brand or product. For instance, if they’ve been a loyal client, acknowledge that. Make It Easy: Busy people...
by Daniel Moss | Aug 10, 2024 | Marketing, Patient Relations
Event Marketing Strategies to Grow Your Patient Base As a healthcare professional, acquiring new patients and nurturing lasting relationships should be top priorities for growing your practice. While digital marketing tactics are essential, participating in local...
by Daniel Moss | Aug 9, 2024 | Marketing, Operations, Patient Relations
How to Use Patient Testimonials to Grow Your Practice As a healthcare or wellness practitioner, you’re well aware of the importance of building trust and credibility with potential patients. With so many options out there, it’s crucial to differentiate...
by Daniel Moss | Aug 9, 2024 | Marketing, Patient Relations
How to Boost Patient Loyalty The reason why prices are baffling is because it deals with psychology rather than economics. The mind decides rather than nature, and since human beings are rather fickle, they tend to make decisions based on preconceived notions instead...
by Harvey Castro, MD | Aug 9, 2024 | Marketing, Operations, Technology
The Untapped Potential of AI in Healthcare Management Artificial Intelligence (AI), particularly through tools like the paid subscription of ChatGPT, is revolutionizing not only clinical healthcare through diagnostic aids and patient management but also non-clinical... by Staff Writer | Aug 8, 2024 | Marketing
Marketing & Social Media Planning The following is a list of nationally recognized months, weeks, and days to aid you in the development and planning of your social media and/or marketing campaigns. The following lists are not fully comprehensive, if you are...
by James Kent | Apr 6, 2024 | Marketing
Most practices recognize and appreciate the need to have regular, engaging content on their blog. However, good intentions can easily fail if they aren’t backed up by a solid plan. We aim to reduce that risk by detailing which elements should be included in that...
by James Kent | Apr 6, 2024 | Marketing
Whilst most brands realize the need to have a consistently updated practice blog. The content marketing process can be more challenging than it initially looks. However, a great starting point is knowing what types of content to publish. The great news here is this...
by Noel Luis Nunez | Apr 6, 2024 | Marketing
Pricing is one of the more elusive aspects of business. Unlike other tasks involved with entrepreneurship, setting rates isn’t an exact science. In fact, not only is it confusing, but it’s also downright mystical–there’s no rhyme or reason why... by Staff Writer | Jan 1, 2024 | Marketing
Marketing & Social Media Planning The following is a list of nationally recognized months, weeks, and days to aid you in the development and planning of your social media and/or marketing campaigns. The following lists are not fully comprehensive, if you are...
