Speaking Their Language: A Guide to Better AI Prompts
Let's be honest - getting what you want from AI can feel like trying to explain your coffee order to someone who's never set foot in a café. Prompt engineering is the art and science of crafting effective instructions for AI to get the best possible results. It's like...
Step-by-Step: Implementing the Design Brief
Having a clear, well-documented brand strategy is essential for standing out in a crowded market. A brand—the entire experience, perception, and trust that a business builds with its audience. It’s how people feel when they interact with your practice, whether in...
5 MBA Lessons You Can Use
(No Degree Required) After spending two years and way too much money getting an MBA, it became clear that some of the most valuable business lessons don't require a fancy degree. These are the concepts that actually matter in day-to-day business - the ones that make a...
Man versus Machine
As a season Virtual Assistant (VA), I frequently attend Networking events. During an event, someone commented that my services and expertise as a VA would soon be obsolete because AI would take my place in the remote and online business world. As you can imagine, this...
Marketing & Social Media Planning (2025 Q2 Events)
Explore the health and wellness related “month of”, “week of”, & “day of” events for Q2 in this curated list from National Day Calendar
2024 Q4 Issue Now Available
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Driving Continuous Employee Growth: Key Leadership Strategies
In today's fast-paced business world, being a leader means more than just overseeing daily operations. You're responsible for nurturing talent, sparking innovation, and building a team that's always learning and evolving. How do you achieve this? By focusing on...
Marketing & Social Media Planning (2025 Q1)
The following is a curated list of nationally recognized months, weeks, and days to aid you in the development and planning of your social media and/or marketing campaigns. If you are looking for a more detailed list with information about each of the recognized...
Transforming Patient Care: The Power of Service Design & Branding
The health and wellness industry is highly competitive, where differentiation is essential to success. While branding plays a key role in defining who you are as a practice, it must extend far beyond logos and taglines. To truly stand out, integrating service...
Step-By-Step to Branding Your Practice: Using Your Brand Story
In the last issue we worked through the process of developing your brand story. In this issue we'll go through what to do with you brand story now that you've written it. Congratulations! You’ve completed one of the most important tasks in defining your...
