Driving Continuous Employee Growth: Key Leadership Strategies
In today's fast-paced business world, being a leader means more than just overseeing daily operations. You're responsible for nurturing talent, sparking innovation, and building a team that's always learning and evolving. How do you achieve this? By focusing on...
Marketing & Social Media Planning (2025 Q1)
The following is a curated list of nationally recognized months, weeks, and days to aid you in the development and planning of your social media and/or marketing campaigns. If you are looking for a more detailed list with information about each of the recognized...
Transforming Patient Care: The Power of Service Design & Branding
The health and wellness industry is highly competitive, where differentiation is essential to success. While branding plays a key role in defining who you are as a practice, it must extend far beyond logos and taglines. To truly stand out, integrating service...
Step-By-Step to Branding Your Practice: Using Your Brand Story
In the last issue we worked through the process of developing your brand story. In this issue we'll go through what to do with you brand story now that you've written it. Congratulations! You’ve completed one of the most important tasks in defining your...
Start With Why: Inspiring Leadership for Lasting Success
Simon Sinek’s Start With Why offers a powerful framework for understanding how great leaders inspire action and loyalty. At the core of his philosophy is The Golden Circle, which emphasizes starting with WHY—the purpose or cause behind what you do—before moving to HOW...
Mastering Year-End Prep: A Stress-Free Guide for Small Business Owners
As the end of the year approaches, many small business owners feel the crunch of year-end preparations. Staying organized and proactive throughout the year is great – but not always achievable. You can take the time now to not only sets yourself up for tax season...
Top 5 Content Writing Tips to Boost Online Engagement
Content writing is an essential part of curating an online brand and developing a strong presence. Exceptional copy writing can make you stand out from your competition and encourage audience interactions. Perceived Value Versus Actual Value Whether you're a fresh...
Branding Archetypes: The Explorer
The EXPLORER archetype embodies freedom, discovery, and a desire to break boundaries. Brands that align with the EXPLORER archetype position themselves as enablers of adventure and personal growth, encouraging customers to chart their own paths and embrace the...
Resilient Leadership: Turning Setbacks into Innovation Opportunities
As a leader, resilience is crucial. You're constantly facing new challenges, and the way you respond can determine whether your business falters or thrives. However, resilience isn't just about getting through tough times - it's about turning challenges into...
Business Receipts: Who, What, Why and Where
Remember in the old days when we kept our business receipts piles of them in folders, shoeboxes, desk drawers, wallets…if you were like me, they were rather scattered. When I needed to submit an expense report or pull together my tax back-up, it often took days. Enter...
