Change Doesn’t Have to Mean Chaos
System Shifts Without the Stress Every practice will eventually need to change a system — whether it’s upgrading your EHR, switching billing platforms, adding a patient portal, or revamping your communication tools. The promise is usually appealing: more efficiency,...
The End-of-Year PR Push
Why Q4 Is Your Visibility Sweet Spot The last quarter of the year has a rhythm unlike any other. For your patients, it’s a mix of holiday planning, family commitments, and wrapping up work projects. For your local media, it’s a sprint to fill pages and air time with...
When Policy Changes Create Patient Anxiety
Is Your Brand Ready for Policy Panic Season? In healthcare, policy changes don’t just affect billing codes and paperwork — they ripple directly into patient confidence. Whenever legislation like the One Big Beautiful Bill Act (OBBBA) hits, there’s a period of...
The One Big Beautiful Bill Act (OBBBA)
What It Really Means for Your Practice — and How to Stay Ahead of the Impact Why the OBBBA Matters Now — Not Next Year On July 4, 2025, the One Big Beautiful Bill Act (OBBBA) was signed into law with bold promises: cut waste, empower states, and ease the taxpayer...
Brand Archetypes: An in depth look at the Citizen
The Citizen Archetype The Citizen (often called the Everyman) stands for belonging, fairness, and trust built through consistency. Citizen brands win by being relatable, accessible, and accountable. In healthcare, that means plain-language medicine, transparent...
Don’t Buy Another Tool Until You Read This
The Tech Trap for Practices It happens to every practice owner at some point. You’re midway through your day when an email, ad, or sales rep interrupts with the promise of a magic solution: “This tool will revolutionize your scheduling. Boost your patient reviews...
Why Your Brand Story Matters More in Q4
The Loudest Quarter of the Year Why Your Brand Story Matters More in Q4 Than Any Other Time of Year By the time October rolls around, the year takes on a different rhythm. For your patients, Q4 is a swirl of holiday plans, family visits, travel, gift shopping,...
I want Happy Doctors!
In 2021 I lost my youngest son, Terry, who had significant special needs son, to a broken medical system. In that moment, I realized had two choices: to allow myself to live in anger and resentment of the broken system that failed my family, or to move forward in the...
Retention Over Recruitment
Why Keeping Patients Is the Smarter Growth Strategy In the race to grow a practice, it’s easy to focus on bringing in more new patients — more ads, more outreach, more partnerships. There’s a certain rush in seeing fresh names on the schedule. But here’s the truth...
Creative Campaigns to Fill Your End-of-Year Schedule Without Deep Discounts
Wishing You a Full Calendar and Healthy Margins for the Holiday As the year winds down, many practices face a familiar challenge — keeping the schedule full in November and December. The knee-jerk reaction is often to slash prices or offer deep discounts to entice...
