How AI Enhances Non-clinical Tasks in Pediatric Healthcare Practices
The Untapped Potential of AI in Healthcare Management Artificial Intelligence (AI), particularly through tools like the paid subscription of ChatGPT, is revolutionizing not only clinical healthcare through diagnostic aids and patient management but also non-clinical...
How to Build Morale In The Office
When hiring people to work with you, your employees must feel supported as they carry out their jobs. A happy, healthy, supported workforce will be more like to stay in their job long term and be able to motivate and inspire themselves and those around them. Employees...
Branding Archetypes: An in depth look at one … HERO
An in depth look at the branding archetype of the HERO
2024 Marketing & Social Media Planning (July-Aug-Sept)
Marketing & Social Media Planning The following is a list of nationally recognized months, weeks, and days to aid you in the development and planning of your social media and/or marketing campaigns. The following lists are not fully comprehensive, if you are...
2024 Q2 Issue Now Available
Read on site:Order Print Copy
Step-by-Step To Branding Your Practice
We're going to delve into your patient/target audience and the patient experience in this issue. We've crafted worksheets for each of these. If you want to work on the patient/target audience, it's just below this introduction. If you're more interested in the...
Branding Archetypes: An in depth look at one … CAREGIVER
Sub Archetypes: Angel Guardian Healer Samaritan Strengths: Altruism Compassion Patience Empathy Challenges: Fear of instability Over-compromise leading to loss of balance Inability to say no Examples: Mother Nature George Bailey (It's a Wonderful Life) Robin Williams...
STANDING OUT IN A SEA OF SAMENESS: A Guide to Differentiation in A Competitive Healthcare Market
In today's healthcare landscape, where numerous providers offer comparable services, standing out is not just an option—it's a necessity for survival and growth. The challenge of differentiating oneself in this competitive space can seem daunting. However, with the...
THE IMPORTANCE OF BRANDING IN HEALTHCARE: Exploring the Role of Branding in Patient Decision-Making
In an era where healthcare is rapidly evolving into a consumer-centric industry, the power of branding has become more influential than ever before. Gone are the days when healthcare choices were made solely based on proximity or basic service offerings. Today,...
ONLINE BUSINESS: How to Devise a Content Marketing Plan
Most practices recognize and appreciate the need to have regular, engaging content on their blog. However, good intentions can easily fail if they aren't backed up by a solid plan. We aim to reduce that risk by detailing which elements should be included in that...
