The 90-Day Marketing Campaign Blueprint
Recently a client asked for a marketing campaign and asked how long a campaign should last. I replied with 90 days to his surprise. Here's the thing - after running campaigns for the past decade, I've found that 90 days hits the sweet spot. It's long enough to see...
From The Book: Creating The Perfect Design Brief
For many, design has long been considered an afterthought—a decorative layer applied at the end of a project to make things look good. But for me, Creating the Perfect Design Brief by Peter L. Phillips was the book that changed everything. It introduced me to the idea...
The Power of Healthy Relationships in the Workplace
In today’s fast-paced and often high-pressure work environments, the quality of our relationships at work is more than just a “nice-to-have.” It directly influences trust, collaboration, and productivity. When we nurture and sustain healthy workplace dynamics, we...
Getting Started with CapCut
A Simple Guide Video editing used to mean spending serious cash on software, but that's changing. Last month, I delivered a promotional video to a client who was blown away by the quality. "This is fantastic—you must be using Adobe Premiere or Final Cut Pro, right?"...
Speaking Their Language: A Guide to Better AI Prompts
Let's be honest - getting what you want from AI can feel like trying to explain your coffee order to someone who's never set foot in a café. Prompt engineering is the art and science of crafting effective instructions for AI to get the best possible results. It's like...
Step-by-Step: Implementing the Design Brief
Having a clear, well-documented brand strategy is essential for standing out in a crowded market. A brand—the entire experience, perception, and trust that a business builds with its audience. It’s how people feel when they interact with your practice, whether in...
5 MBA Lessons You Can Use
(No Degree Required) After spending two years and way too much money getting an MBA, it became clear that some of the most valuable business lessons don't require a fancy degree. These are the concepts that actually matter in day-to-day business - the ones that make a...
Man versus Machine
As a season Virtual Assistant (VA), I frequently attend Networking events. During an event, someone commented that my services and expertise as a VA would soon be obsolete because AI would take my place in the remote and online business world. As you can imagine, this...
Marketing & Social Media Planning (2025 Q2 Events)
Explore the health and wellness related “month of”, “week of”, & “day of” events for Q2 in this curated list from National Day Calendar
2024 Q4 Issue Now Available
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