Personalize the Message: Generic requests tend to fall flat. Instead, tailor your ask to each individual. Mention specifics about their experience with your brand or product. For instance, if they’ve been a loyal client, acknowledge that. Make It Easy: Busy people...
Event Marketing Strategies to Grow Your Patient Base As a healthcare professional, acquiring new patients and nurturing lasting relationships should be top priorities for growing your practice. While digital marketing tactics are essential, participating in local...
How to Use Patient Testimonials to Grow Your Practice As a healthcare or wellness practitioner, you're well aware of the importance of building trust and credibility with potential patients. With so many options out there, it's crucial to differentiate your practice...
How to Boost Patient Loyalty The reason why prices are baffling is because it deals with psychology rather than economics. The mind decides rather than nature, and since human beings are rather fickle, they tend to make decisions based on preconceived notions instead...
Perfect Your Active Listening Skills Communication is an important aspect of all relationships, including those that occur between businesses and their customers. While many people dealing with customers can communicate acceptably, exceptional communication is...
Indoor air quality (IAQ) is a critical aspect of your workplace, but you may overlook its importance. Your business's indoor air likely holds contaminants like carbon dioxide, volatile organic compounds (VOCs), dust, and mold. Some of these are naturally derived....
The Untapped Potential of AI in Healthcare Management Artificial Intelligence (AI), particularly through tools like the paid subscription of ChatGPT, is revolutionizing not only clinical healthcare through diagnostic aids and patient management but also non-clinical...
When hiring people to work with you, your employees must feel supported as they carry out their jobs. A happy, healthy, supported workforce will be more like to stay in their job long term and be able to motivate and inspire themselves and those around them. Employees...
An in depth look at the branding archetype of the HERO
Marketing & Social Media Planning The following is a list of nationally recognized months, weeks, and days to aid you in the development and planning of your social media and/or marketing campaigns. The following lists are not fully comprehensive, if you are...
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We're going to delve into your patient/target audience and the patient experience in this issue. We've crafted worksheets for each of these. If you want to work on the patient/target audience, it's just below this introduction. If you're more interested in the...
Sub Archetypes: Angel Guardian Healer Samaritan Strengths: Altruism Compassion Patience Empathy Challenges: Fear of instability Over-compromise leading to loss of balance Inability to say no Examples: Mother Nature George Bailey (It's a Wonderful Life) Robin Williams...
In today's healthcare landscape, where numerous providers offer comparable services, standing out is not just an option—it's a necessity for survival and growth. The challenge of differentiating oneself in this competitive space can seem daunting. However, with the...
In an era where healthcare is rapidly evolving into a consumer-centric industry, the power of branding has become more influential than ever before. Gone are the days when healthcare choices were made solely based on proximity or basic service offerings. Today,...
Most practices recognize and appreciate the need to have regular, engaging content on their blog. However, good intentions can easily fail if they aren't backed up by a solid plan. We aim to reduce that risk by detailing which elements should be included in that...
Whilst most brands realize the need to have a consistently updated practice blog. The content marketing process can be more challenging than it initially looks. However, a great starting point is knowing what types of content to publish. The great news here is this...
Over the past decade, business coaching has gone mainstream. A growing number of organizations now leverage business coaches to support leadership talent and boost business performance. In the US, between 2017 and 2022, the business coaching industry has grown an...
Pricing is one of the more elusive aspects of business. Unlike other tasks involved with entrepreneurship, setting rates isn't an exact science. In fact, not only is it confusing, but it's also downright mystical--there's no rhyme or reason why customers prefer one...
In the pursuit of operational excellence, the creation of effective Standard Operating Procedures (SOPs) emerges as a fundamental strategy for businesses aiming to ensure consistency, efficiency, and quality across all operations. As the linchpin of training,...
On the way to becoming the professional practitioner you are, you learned many things, but the one thing that most schools should have taught was how to run and grow your practice. That is where we want to help with education and actionable articles from industry professionals.
Strategy, Standards, Culture
Direct Mail, Social Media
AR, AP, Taxes, Budgeting
Succession, Structure, Wills
Leadership, Self-care
Retention, Acquisition
Benefits, Hiring, Culture
SOPs, Facilities, Processes
Computers, AI, Mobile
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