by Staff Writer | Dec 29, 2024 | Featured
Read on site: Letter from the Editor AI in Marketing Strategies: Opportunities and Challenges Business Receipts: Who, What, Why and Where Resilient Leadership: Turning Setbacks into Innovation Opportunities Branding Archetypes: The Explorer Top 5 Content Writing Tips...
by Daniel Moss | Dec 29, 2024 | Personnel
In today’s fast-paced business world, being a leader means more than just overseeing daily operations. You’re responsible for nurturing talent, sparking innovation, and building a team that’s always learning and evolving. How do you achieve this? By... by Alice Pettey | Dec 29, 2024 | Magazine
Dear Readers, As we close out the final issue of 2024, I find myself reflecting deeply. This issue has been particularly challenging to bring to completion—not because of the content or layout, but because life has thrown a few extra curveballs my way. Many of you may... by Alice Pettey | Dec 29, 2024 | Marketing
The following is a curated list of nationally recognized months, weeks, and days to aid you in the development and planning of your social media and/or marketing campaigns. If you are looking for a more detailed list with information about each of the recognized...
by Alice Pettey | Dec 29, 2024 | Branding
The health and wellness industry is highly competitive, where differentiation is essential to success. While branding plays a key role in defining who you are as a practice, it must extend far beyond logos and taglines. To truly stand out, integrating service...
by Alice Pettey | Dec 29, 2024 | Branding
In the last issue we worked through the process of developing your brand story. In this issue we’ll go through what to do with you brand story now that you’ve written it. Congratulations! You’ve completed one of the most important tasks in defining your...
by Staff Writer | Dec 29, 2024 | Development
Simon Sinek’s Start With Why offers a powerful framework for understanding how great leaders inspire action and loyalty. At the core of his philosophy is The Golden Circle, which emphasizes starting with WHY—the purpose or cause behind what you do—before moving to HOW...
by Penny Wallace | Dec 29, 2024 | Finance & Taxes
As the end of the year approaches, many small business owners feel the crunch of year-end preparations. Staying organized and proactive throughout the year is great – but not always achievable. You can take the time now to not only sets yourself up for tax season...
by Lexi Smith | Dec 29, 2024 | Marketing
Content writing is an essential part of curating an online brand and developing a strong presence. Exceptional copy writing can make you stand out from your competition and encourage audience interactions. Perceived Value Versus Actual Value Whether you’re a...
by Alice Pettey | Dec 29, 2024 | Branding
The EXPLORER archetype embodies freedom, discovery, and a desire to break boundaries. Brands that align with the EXPLORER archetype position themselves as enablers of adventure and personal growth, encouraging customers to chart their own paths and embrace the... by Daniel Moss | Dec 29, 2024 | Development
As a leader, resilience is crucial. You’re constantly facing new challenges, and the way you respond can determine whether your business falters or thrives. However, resilience isn’t just about getting through tough times – it’s about turning...
by Penny Wallace | Dec 29, 2024 | Finance & Taxes
Remember in the old days when we kept our business receipts piles of them in folders, shoeboxes, desk drawers, wallets…if you were like me, they were rather scattered. When I needed to submit an expense report or pull together my tax back-up, it often took days. Enter...
